Turnkey & Soho Soundhouse were legendary music stores in London’s West End. With a cult status in the music industry as the best place to buy equipment, it’s where legends like Eric Clapton bought their first guitar.

With the economic downturn of 2008, I was part of a lean operations & development team at S&T Audio that acquired the then-unprofitable mail order & e-commerce divisions. Responsible for web properties, personal highlights include:

• E-commerce design, development & implementation, including mobile check out

• Custom integration with a bespoke EPOS solution across multiple warehouses & retail stores

• Increasing customer engagement through operations & email campaigns

• Various ad hoc marketing campaigns, often working with partners like Fender, Gibson, Marshall, Mackie, Rode, Sennheisser & Shure