PMT (Professional Music Technology) is the UK’s largest musical instrument retailer. Owned and managed by S&T Audio it sells Guitars, Bass, Drums, Live Audio & Studio equipment.

Responsible for web properties and marketing– including e-commerce development, email marketing, in-store virtual merchandising and ad buys– personal highlights include:

• E-commerce design, development & implementation, including mobile check out

• Bespoke EPOS development to power e-commerce & retail operations

• Conceiving PMTv - video marketing on YouTube raising brand awareness and increasing sales

• Gaining entry to the Guinness Book of World Records for the most drummers playing live in the same room together (it was loud!) to raise £45,000 for charity

• Showcasing global profile musicians from Pink Floyd, Led Zeppelin, Michael Jackson’s band & more

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